About us

Welcome to https://primemartdeals.com (managed by VA Fashion), where we blend European elegance with Indian sensibility in our stylish bottom wear. Founded in 2022 by Alok, a visionary entrepreneur with a passion for fashion, our brand is all about making value fashion accessible to everyone. With a dedicated team that brings over 15 years of experience in the textile industry, we are committed to creating high-quality apparel that resonates with the vibrant spirit of Gen Z and Millennials in India.

At VA Fashion, we understand that fashion is more than just clothing; it’s a way to express your individuality and values. Our mission is to provide stylish bottom wear for all genders, ensuring that everyone can find something that fits their unique style and budget. We know that today’s youth seek clothing that not only looks great but also feels comfortable and practical. That’s why we draw inspiration from the latest European fashion trends while keeping in mind the needs of the Indian climate.

All our products are designed and crafted in our own manufacturing unit in Meerut, India. This allows us to maintain strict quality control while supporting local artisans and their families. Each piece of clothing we create is a labour of love, showcasing the incredible craftsmanship of our skilled artisans who pour their heart and soul into every stitch.

Our collections feature a wide variety of styles, from chic trousers to stylish joggers. We believe that fashion should be fun and expressive, allowing you to showcase your personality effortlessly. Additionally, we prioritize sustainability in our production processes. By using eco-friendly materials and ethical manufacturing practices, we aim to minimize our environmental impact and promote a more sustainable future.

At VA Fashion, we’re not just about selling clothes; we’re building a community that values inclusivity, sustainability, and style. We invite you to explore our collections and discover how our pieces can elevate your wardrobe while making a positive impact. Join the VA Fashion family, where your fashion journey begins with quality, value, and a touch of European flair. Together, let’s redefine what it means to be fashionable in India!